New Delhi, June 03, 2020: Analysts at Ken
Research in their latest publication "Saudi Arabia Fitness Services Market Outlook to 2025- By
Market Structure (Organized and Unorganized), By Revenue Stream (Membership,
Personal Trainer and Supplementary Services), By Regions (Riyadh, Jeddah,
Dammam, Al Khobar, Makkah and Madinah and others), By Subscription (3 months, 6
months, 1 year and others), By Gender (Male and Female), By Age (Below 18
years, 19 to 30 years, 31 to 60 years and above 60 years) and By Income Group
(Below SAR 38,000, SAR 38,000 to SAR 94,000, SAR 94,000 to SAR 150,000 and
above SAR 150,000)" observed that the Saudi Arabian Fitness Services Industry is
currently at the Growth Stage, with rise in Women Gyms, Increasing Needs for
Fitness by Youth in the Kingdom and supportive Government measures, aiding
steady growth of the industry in the previous few years. The report further
details out the different operating segments in the industry, along with
overall customer perspective with respect to different fitness services present
in the country. The report provides a detailed viewpoint of the major fitness
brands operating in the industry, and a bird’s eye view into the various
revenue streams operated by fitness players in the Kingdom. It also covers the
future outlook for the overall industry, and also enumerates certain
recommendations for new entrants and existing players in the industry, keeping
the future landscape in mind.
Industry Overview
There are close to 28+ organized fitness center brands
operating in the Kingdom along with unorganized fitness centers. While the
overall industry has been identified at a high growth stage, the competition in
the industry is witnessed to be fragmented in nature, in terms of number of
players. A high degree of fitness centers in the Kingdom are unorganized and
independent, while the presence of organized fitness center brands is limited
to major cities such as Riyadh, Jeddah, Dammam, Al Khobar, Makkah and Medinah.
Players compete on the basis of Price, Membership Offers, Center Facilities,
Personal Training, Ambience, Services Offered and Locations.
Industry Segmentation
The unorganized segment largely dominates the industry,
penetrating smaller regions such as Tabuk, Jubail, Safwa and others. Moreover,
the lower fees charged by unorganized centers, allows them to generate a wider
customer base. Majority of the fitness centers in the country are concentrated
in the cities of Riyadh, Dammam, Jeddah, Al Khobar, Makkah and Medinah, largely
due to the high population in these cities and their status of being major
commercial, industrial and religious hubs. Customer have been identified to
prefer 3 months and annual memberships plans in fitness centers, due to the
fee-based discounts offered by fitness center operators along with the
additional services such as complimentary account freezing provided. While the
male segment was identified to dominate the customer profile for fitness
services in the kingdom, the female segment is strongly growing on the back of
a rapid increase in the number of women fitness centers and a growing fitness
awareness among the women in the Kingdom.
Trends in the Industry
There has been a remarked focus on developing women centers
in the Kingdom, spurred by the favorable judgment from the General Authority of
Sports. Many fitness players are now focusing a large part of their future
strategies on capitalizing on the growing Female Fitness segment, by opening
female gyms. As part of the Vision 2030 plans, the Saudi Government launched
the National Transformation Plan, which focuses on promoting health and
wellness among people in the country and improving the number of physically
active people in the Kingdom, from 13% to 40% by 2030. There has been a focus
on specialized and concept fitness centers, with Crossfit, Kickboxing, HIIT and
Zumba leading the exercises in demand by fitness center members in the country.
A heavy spread of awareness among the normally physically unfit Saudi population,
is resulting in high demand for fitness services, particularly by people from
the age of 20 years to 45 years.
Competition Scenario in the Industry
KSA is an emerging country in terms of industry competition, making it a fierce battlefield for new and existing fitness-center brands trying to operate/succeed and to make profits. Major existing fitness center players hold brand loyalty especially among professionals, due to safety concerns associated with using fitness equipment. This makes it difficult for new players to enter the market. Establishing a large fitness center that provides all services including spa, pool, steam bath, lockers, showers, Jacuzzi along with gym services has also prevented companies from scaling their businesses over a certain geographic limit. The three factors that mainly contribute to the high cost of establishing a fitness center have been the cost of acquiring land, cost of hiring trained and certified fitness professionals and cost of buying gym equipment. This has been discouraging new players with low capital from entering the market. A gradual consumer shift towards brand acceptance and new demand for female specific fitness centers has encouraged service providers to explore and probably convert this demand in their favor.
Future Strategies-The Way Forward
A special focus must be laid on penetration of the relatively
nascent women fitness segment in the industry in Saudi Arabia. Inclusion of
customized workouts, with growth in adoption for personal training programs is
expected to come into effect in a few years from now. Provision of value-added
services such as free membership freezing, couple discounts, locker room
facility, free showers, sauna, spa will ultimately aid fitness brands to target
a wider chunk of the customer segments and increase the fitness services
penetration rate in the country. Expansion plans of many fitness centers will
be put on hold, for a while as the Covid situation hits the short-term and
long-term business sustainability for gyms in the Kingdom. In future, the Saudi
Arabia Fitness Services Industry is expected to grow at a CAGR of ~10.7% during
the period 2019-2025.
Key Segments Covered:-
By Market Structure
Organized
Unorganized
By Revenue Stream
Membership
Personal Training
Supplementary Services
By Regions
Riyadh
Jeddah
Dammam
Al Khobar
Makkah and Madinah
Others
By Subscription
3 Months
6 Months
1 Year
Others
By Gender
Male
Female
By Age
Below 18 years
19 to 30 years
31 to 60 years
Above 60 years
By Income Group
Below SAR 38,000
SAR 38,000 to SAR 94,000
SAR 94,000 to SAR 150,000
Above SAR 150,000
Key Target Audience:-
Fitness Service Providers
Fitness Service Equipment Manufacturers
Ministry of Sports
Industry Associations
Investors/VC’s
Time Period Captured in the Report:-
Historical Period: 2014-2019
Forecast Period: 2019-2025
Fitness Brands Covered:-
Fitness Time
Body Masters
NuYu
Golds Gym
9 Round
Interval Plus Crossfit
Fitness First
Arena MMA Fitness
The Power Gym
Active Time
Lava Fitness
Spectrum Wellness for Women
Kore
Glow Fit
Studio 55
Pulse Studio
Kinetico
World Gym
Tytans Fitness
Curves
Glamour Fitness
Fit Zone
Fitness Maker
Muscles Factory
Other Players include G-Fit, B-Well
Center, Fitness Inn, Areka, Iron Hill Crossfit, Fitness World, Marom Club, Rio
Gym and Wazen Gym
Key Topics Covered in the Report:-
Benchmarking of Saudi Fitness Services Market
and Global Fitness Services Market
Business Model of Fitness Service Operators in
Saudi Arabia
Market Sizing Analysis of Fitness Services in
Saudi Arabia
Market Segmentation Analysis of Fitness
Services in Saudi Arabia
Emerging Trends and Developments in Saudi
Arabia Fitness Services Market
Issues and Challenges in Saudi Arabia Fitness
Services Market
Customer Decision Making Parameters
Pain Points of Customers
Competitive Landscape
Market Share of Unorganized Players in Fitness
Services Market in Saudi Arabia
Company Profiles of Major Players (Fitness
Time, Body Masters, NuYu, Fitness First, Glamour Fitness, NuYU, Gold’s Gym and
Others)
Covid Impact on Saudi Arabia Fitness Services
Market
Future Outlook of Saudi Arabia Fitness
Services Market
Analyst Recommendations for New Entrants and
Existing Players
B Platform Choosing Criteria for Packaging
manufacturers
Penetration of Online Retail Products &
their Packaging Implications
For More Information
on the research report, refer to below link:-
Saudi Arabia Fitness Services Market
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